Super Bowl advertisers could learn a thing or two from Eli Manning. The Giants’ quarterback threw some crisp, clean passes in Sunday’s Super Bowl because he was crystal clear about who the intended receiver was.  Moreover he used his insights about the receiver – how fast he could run, how well he could outmaneuver the […]

All the hubbub surrounding Chevrolet’s new tagline, “Runs Deep,” is a bit puzzling to me. In my mind, a tagline is like any other creative expression.  And evaluation of any creativity is highly subjective. […]