A couple of weeks ago I started a blog post series on how to scale-up your brand.  Today I’m going to discuss five critical dimensions of brand power.  These dimensions indicate the strength of your brand to establish and maintain competitive advantage, command a price premium, and win customers’ loyalty.  They provide a simple way […]

Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off. […]