Brand power comes from keeping – not only making – promises.  And to keep your brand promises, your brand and culture must be aligned and integrated.   In other words, brand-building requires brand-culture fusion. But a recent HBR article by Roger L. Martin, former dean of the Rotman School of Management, and a couple of LinkedIn […]

brand power

A couple of weeks ago I started a blog post series on how to scale-up your brand.  Today I’m going to discuss five critical dimensions of brand power.  These dimensions indicate the strength of your brand to establish and maintain competitive advantage, command a price premium, and win customers’ loyalty.  They provide a simple way […]

best global brands

Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off. […]