Are you building your brand the way great brands do? Today I’m introducing a series of 10 one-minute videos, each covering a question that you can use to assess whether or not you are getting the full value out of your brand. Below is the first question, which is about the gap between your brand […]
Breaking up may be the hardest thing to do in relationships,* but scaling up may be the hardest thing to do in business. Something like nine out of 10 start-ups fail. If you want to be among the few that survive and thrive, your brand can serve as a compass and guide as you navigate […]
Only 6% of surveyed companies are doing what great brands do. This and other results were gleaned from participation in the brand assessment that I recently invited my blog readers and newsletter community to take. […]
Want to know if you’re building your brand the way great brands do? Take this 10-question brand assessment. […]