brand communications Archives - Page 3 of 3

03.02.09

who’s afraid of the big bad public

Thanks to the bailouts, marketers are finding our marketing plans being tried in the court of public opinion – and so far we haven’t been given much of a chance to defend ourselves. In a piece I wrote for MediaPost’s Marketing Daily, “Who’s Afraid of the Big Bad Public?,” I make three suggestions for maligned […]

10.15.08

we’re just like you — not

My critique of Lucky Jeans‘ “Lucky Few” campaign was published in this week’s Brandweek. For those of you who didn’t see it, here goes: For decades, fashion advertising seems to have followed a formula […]