Apple announced it is moving into services — Netflix-type services, curating and streaming content.  It’s a pretty big shift for a company that’s been primarily in hardware and software.  If any company CAN make the shift, it’s Apple — but I wonder if it SHOULD.  Will the core of the Apple brand be eroded in […]

Apple has removed the word “store” from the names of its retail locations.  This suggests Apple may be thinking about itself less as a product company and more as an experience brand.  This video analyzes the significance of this change and gives you a look at the retail customer experience at the new Apple Union Square in […]