america’s next great restaurant episode three recap

This week’s challenge for contestants in NBC’s reality show America’s Next Great Restaurant was to develop a slogan for their restaurant concept.  Here are my thoughts on the ideas they developed and what makes a great brand slogan in general:

DLYohn America’s Next Great Restaurant 03.20.11 Episode 3 Recap from Denise Lee Yohn on Vimeo.

NBC, denise lee yohn, America's Next Great Restaurant, Bobby Flay, Curtis Stone, Lorena Garcia, restaurant branding, Steve Ells, brand idea, business model, fast casual restaurants, logos