learn about my brand as business approach
take the brand as business assessment

client testimonials

“Denise has brought fresh thinking and insights to the challenge of re-energizing our brand and helping us differentiate in a sea of fast food sameness. She contributes a unique combination of smart analysis, category expertise, and an energizing work style.”

Terri Funk Graham
Senior Vice President and Chief Marketing Officer, Jack in the Box

Services

from making a fast food brand more than a copy-cat chain to identifying credible ways for a snack food maker to “go healthy,” I help clients tackle their most difficult challenges.

My core service offerings close the gap between brand vision and operational reality by addressing the three primary functions of any business -- generating insights, making planning decisions, and facilitating execution

Insights

assessing current performance and identifying new growth opportunities

Planning

deciding what to do/what not to do and translating insights into actionable plans

Execution

implementing tools which produce operational excellence

Speaking

inspiring and instructive keynotes and presentations

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Assessment

evaluating how well your company practices the brand as business management approach

take the brand as business assessment