client testimonials
"Denise puts science into the art of brand building. Brands are built with discipline and it is discipline that Denise challenges companies to understand. Her quiver of tools to extract the essence of a brand and to develop a framework for evolving its market value are sharp and effective. I have the utmost respect for her experience and methodologies.”
—Peter Taylor
Former marketing head, Road Runner Sports
Services
from making a fast food brand more than a copy-cat chain to identifying credible ways for a snack food maker to “go healthy,” I help clients tackle their most difficult challenges.
My core service offerings close the gap between brand vision and operational reality by addressing the three primary functions of any business -- generating insights, making planning decisions, and facilitating execution.
Insights
assessing current performance and identifying new growth opportunities
Planning
deciding what to do/what not to do and translating insights into actionable plans
Execution
implementing tools which produce operational excellence
Workshops
engaging learning experiences
Assessment
evaluating how well your company practices the brand as business management approach
take the brand as business assessment
