Brand Experience Briefs

Restoration Hardware is undergoing a repositioning to a full-scale luxury lifestyle brand. The Boston RH Design Gallery shows how to successfully execute a brand repositioning.

SamplingLab is a store where you can try free samples of products and give your feedback to the companies that make them.

The new San Diego Public Library is the result of a 30-year, $185 million project designed to produce a community hub and a new cultural destination.

The Sharp Healthcare All-Staff Assembly provides a compelling example of how to engage, educate, and emotionally connect your workforce with your brand.

What happens when the company behind Chipotle Mexican Grill decides to go Asian?  Shophouse Kitchen.

The concept and design of the Sport Chalet flagship at Fig@7th in downtown Los Angeles is compelling but the execution on the brand positioning “The Experts” fall short due to a lack of service, curated experience, and expert content.

Starbucks Reserve Roastery & Tasting Room is part-brand story, part-flagship retail, part-working roastery, and a complete brand experience.

Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake.  With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados.  Check out my take on whether or not they’ve succeeded.

SuperChix, a new test fast food restaurant concept from Yum Brands, serves up what might be the best chicken sandwich on the market today — and an extraordinary customer experience too.

sweetgreen, a 30-unit salad quick serve restaurant concept, is a great brand in the making because the customer experience brings the company mission and values to life.