Webinar: Build a Breakthrough Brand with a Clear Competitive Positioning
In this webinar, brand expert Denise Lee Yohn shows you how to craft a competitive brand positioning. A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more.
Featured on the Biznology blog and sponsored by BarnRaisers, MENG, and Unison.