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Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
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Your Brand Is Not Your Logo

Your Brand Is Not Your Logo

Your Brand Is Not Your Logo

Brand expert Denise Lee Yohn explains your brand isn’t your logo — your brand is what you do and how you do it. From this video of Denise speaking at the 2016 Business Kickoff for First American Equipment Finance, learn why “branding” is a problematic term and why “brand-building” is a powerful business undertaking.

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Press

  • Technology Partners: Why You Should Avoid Selling Products -- with Denise Lee Yohn
  • Yahoo Finance: PR Pros On What General Mills Got Right, Wrong With 'Cinnamon Toast Shrimp'

Blog

  • How Can Human Resources and Compliance, Risk & Ethics Build Your Culture?
  • Avoiding Leadership Transition Failure At Amazon

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Best Bites

  • The New Employee Experience Mandate
  • Brands To Watch In 2020
  • FUSION Is Here
  • 9 Different Types of Brands
  • A New Scale-Up Your Brand Workbook to Solve the Problems of Scaling Companies

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Contact Denise at (917) 446-9325

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  • to build a customer-centric culture, business leaders should take six actions: https://t.co/LMZvvCNsv2 #CX #custexp… https://t.co/67gPNsCmVw about 9 hours ago ReplyRetweetFavorite
  • how to infuse your #culture with your core #brand values and align your people with your unique brand identity:… https://t.co/Q2sJ2lpSSl about 12 hours ago ReplyRetweetFavorite
  • this #workbook is a step-by-step guide to help you develop a strong, valuable, sustainable #brandstrategy!… https://t.co/e7pf6ihGnZ about 15 hours ago ReplyRetweetFavorite
  • Home
  • Speaking
    • Overview
    • Topics — Leadership Keynote Speaker
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  • Consulting
    • Overview
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    • FUSION
    • What Great Brands Do
    • Extraordinary Experiences
    • Scale Up Workbook
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