Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
  • Home
  • Speaking
    • Overview
    • Topics
    • Experience
    • Videos
  • Consulting
    • Overview
    • Approach
    • Services
    • Clients & Results
  • Books
    • FUSION
    • What Great Brands Do
    • Extraordinary Experiences
    • Scale Up Workbook
  • Blog
  • About
  • Press
  • Resources
    • To Read
    • To Watch
    • To Engage
    • Highlights
  • Contact

Your Brand Is Not Your Logo

Your Brand Is Not Your Logo

Your Brand Is Not Your Logo

Brand expert Denise Lee Yohn explains your brand isn’t your logo — your brand is what you do and how you do it. From this video of Denise speaking at the 2016 Business Kickoff for First American Equipment Finance, learn why “branding” is a problematic term and why “brand-building” is a powerful business undertaking.

Press

  • Financial Express: Fusion: How Companies Should Align Their Purpose Of Business With The Brand
  • Bonfyre Blog: What Is Employee Experience and How Is It Different From Engagement?

Blog

  • What Gillette Got Wrong That Super Bowl Advertisers Can’t Afford To
  • Marketing Is Critical To Success in 2019 and Beyond

Newsletter

Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership.

Best Bites

  • Brands to Watch in 2019
  • FUSION Is Here
  • 2018 Will Be the Year of Employee Experience
  • 9 Different Types of Brands
  • A New Scale-Up Your Brand Workbook to Solve the Problems of Scaling Companies

Connect


Contact Denise at (917) 446-9325

Twitter

  • great #brands sweat the small stuff; they pay attention to details. #WGBD #brandstrategy about 48 minutes ago ReplyRetweetFavorite
  • thanks @FinancialXpress & @madan_sabnavis for this terrific review of my book #FUSION https://t.co/WBWuyIOCnS https://t.co/VJeuz5QOw4 about 3 hours ago ReplyRetweetFavorite
  • #cx #wgbd https://t.co/ZSXVhybZgW about 3 hours ago ReplyRetweetFavorite
  • Home
  • Speaking
    • Overview
    • Topics
    • Experience
    • Videos
  • Consulting
    • Overview
    • Approach
    • Services
    • Clients & Results
  • Books
    • FUSION
    • What Great Brands Do
    • Extraordinary Experiences
    • Scale Up Workbook
  • Blog
  • About
  • Press
  • Resources
    • To Read
    • To Watch
    • To Engage
    • Highlights
  • Contact
  • Site Map
  • Privacy Policy

© Copyright 2019 Denise Lee Yohn.

Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below.  You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.

  • I will never sell or share your information with anyone.

Get started building a great brand today.

  • I will never sell or share your information with anyone.