Explore these must-read articles and other popular content from Denise.
Denise Lee Yohn Keynote Speaker
Brand leadership expert Denise Lee Yohn is an in-demand keynote speaker on workplace culture, customer experience, and competitive positioning. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
7 Steps to Deliver Better Customer Experiences
February 3, 2015
Harvard Business Review
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Touchpoints, Customer Service, Marketing
Keywords: brand experience, customer experience architecture, customer experience design, customer experience strategy, Denise Lee Yohn on Harvard Business Review, retail brand experience, customer experience marketing, customer experience tools, customer experience mapping
Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it.
Achieve Brand Leadership
Why Your Company Culture Should Match Your Brand
June 26, 2017
Harvard Business Review
Topics: Business, Culture, Employee Engagement, Leadership
Keywords: brand strategy, branding strategy, corporate culture, Denise Lee Yohn in Harvard Business Review, organizational culture, workplace culture, brand culture alignment, brand culture integration
How you operate is linked to how you’re perceived.
The FUSION Formula: Brand + Culture = Results — Part 1 of 3
6 Ways to Build a Customer-Centric Culture
October 2, 2018
Harvard Business Review
Topics: Customer Experience, Corporate Culture, Culture, Leadership
Keywords: customer-centricity, customer-centric culture, customer experience culture, customer experience success, customer experience leadersihp, CX Day, CX strategy, CX culture, customer culture
Start by hiring people who really care about the customer experience.