Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
Brand-building expert, speaker, and writer Denise Lee Yohn speaks at The Gathering (by The Cult Collective) about what great brands do. Great brands have elevated brand-building from a niche marketing function to the core driver of their business — and that is what has turned them into industry icons.
Denise Lee Yohn speaks at the AIGA Y19 Conference about how great brands don’t chase customers. Great brands attract like-minded people who are likely to become loyal, profitable customers by clearly standing for something and shining their brand identities consistently and powerfully.
An excerpt of Denise’s keynote presentation to over 800 leaders at Catalyst 2013. Previewing her book What Great Brands Do (Jossey-Bass, 2014), she explained that great brands start inside. They start brand-building by developing a strong corporate culture.
An excerpt of Denise’s keynote presentation to over 800 leaders at Catalyst 2013. Previewing her book What Great Brands Do (Jossey-Bass, 2014), she explained that great brands never have to “give back.” Instead, they create shared value for all of their stakeholders.
An excerpt from Denise’s Fast Casual Executive Summit 2012 keynote. She explained how progressive companies are replacing “giving back” with creating shared value for all of their stakeholders.
