A sample of prior speaking engagements.

Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.

Great Brands Start Inside

Brand expert Denise Lee Yohn speaks at the Transformational CMO Assembly about What Great Brands Do. Great brands start brand-building inside, by cultivating a strong brand-led culture. A clear and focused brand purpose and core values form the foundation for a workplace culture that produces exceptional results.

Great Brands Sweat the Small Stuff

Denise Lee Yohn, brand expert and author of the best-selling book What Great Brands Do, explains why saying that great brands sweat the small stuff in their customer experiences. Learn about retail customer experience, customer experience management, and how to design and deliver extraordinary experiences. Excerpt from presentation at ScaleUp Summit presented by Gazelles in collaboration with FORTUNE Magazine.

You Can Build a Great Brand Even During a Recession

Denise Lee Yohn addresses participants at CONAREC, the premiere marketing conference in Sao Paulo, Brazil. Despite the economic and political conditions in the country, on top of changing consumer wants and needs, Denise explains that companies can still build a great brand.