Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

brand experience brief: Whole Foods Detroit

Whole Foods Market opened a unit in Midtown, Detroit, to serve a primarily black, low income consumer who is relatively uneducated about local and healthy food. Check out this video audit to see how Whole Foods designed and managed the customer experience.

brand experience brief: Whole Foods Encinitas

The Whole Foods store in Encinitas, California, brings the best of a farmers’ market and the best of a national grocer together, demonstrating how a national brand can engage its local communities authentically.

brand experience brief: Zappos corporate office

Zappos, the online retailer of shoes and other items, has gotten a lot of attention for adopting a self-organization system called Halocracy. This brand experience brief takes you inside the company’s corporate office in Las Vegas so you can see what it’s like to work at Zappos.

brand experience brief: Zinburger Wine & Burger Bar

Most people think of pairing burgers with beers, but Fox Restaurant Group’s Zinburger is actually a burger and wine bar.