Articles:

Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.

 

3 Ways To Ensure Your Culture Supports Your Brand

April 23, 2018

Management Today

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership, Denise Lee Yohn in Management Today, culture management

Leaders play a critical role in shaping their company’s real values.

The Secret To Superior Customer Experience

April 18, 2018

Forbes

Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement

Keywords: employee engagement, #CX, CX engagement, customer experience engagement, Pacific Consulting Group, Yvonne Nomizu, customer experience excellence, customer experience research

Work engaged employees is critical, but insufficient if an organization wants to be a top CX performer — employees must also be engaged in CX.

Corporate Culture Calls For Board Oversight

April 9, 2018

Corporate Board Member

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Corporate Board Member, board member culture, corporate board culture, executive board culture culture leadership, culture and risk

Culture is a strategic management responsibility — to be spearheaded by the chief executive officer, led by operational leaders, stewarded by every manager in the organization, and overseen by the board of directors.

You Don’t Need A Mission Statement, You Need A Brand Purpose

April 1, 2018

Conscious Connection

Topics: Business, Leadership, Social Responsibility

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, purpose-driven company, purpose-driven brand, mission statement vs. purpose, Denise Lee Yohn in Conscious Connection, conscious business

Most business leaders know they should promote a purpose for their organization, but most also go about it the wrong way.

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Newsletters: Brand-as-Business Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”

 

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