Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.


Why Did Sexual Harassment Fell Uber?

March 25, 2017


Topics: Brand Experience, Business, Culture, Leadership

Keywords: brand integrity, internal brand culture, brand authenticity, Uber sexual harassment, Uber brand, Uber culture, sexual harassment in the workplace, Travis Kalanick sexual harassment, Susan Fowler sexual harassment, brand culture alignment

Uber’s lack of integrity has eroded brand trust and esteem.

Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”

March 21, 2017

Harvard Business Review

Topics: Restaurants and Retail, Brand Strategy, Business, Marketing

Keywords: Walmart vs. Amazon, Walmart strategy, Amazon strategy, Walmart competitive advantage, Walmart Jet, Walmart Marc Lore, Walmart shipping strategy, Walmart everyday low pricing strategy, Amazon Prime strategy, Amazon shipping strategy

Trying to beat Amazon at its own game is not only likely to fail, it’s also not in Walmart’s best interests.

Here’s Who Is Stalling Your Culture Efforts

March 17, 2017


Topics: Culture, Employee Engagement, Leadership

Keywords: frozen middle, middle managers, middle management, diversity & inclusion, D&I, middle manager culture efforts, middle manager change management

Every manager at every level is a link in the leadership chain that connects culture to results.

Who Owns Customer Experience?

March 8, 2017


Topics: Customer Experience, Business, Customer Service, Loyalty, Marketing, Sales

Keywords: customer experience management, #CX, Tiffani Bova, #custexp, marketing vs. sales, sales disruption, customer experience leadership

It matters less who owns CX and more who executes on it, Tiffani Bova, Salesforce’s Global, Customer Growth and Innovation Evangelist says.

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Newsletters: Brand-as-Business Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”


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