Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
Achieving Brand-Culture Fusion: The Imperative for Fulfilling Brand Promises
March 5, 2024
Topics: Corporate Culture, Brand Communication, Brand Delivery, Culture, Marketing
Keywords: advertising, marketing, culture, branding, brand building, brand-culture fusion, FUSION, brand power, brand, Brand Promises
Brand power comes from keeping – not only making – promises. To keep your brand promises, your brand and culture must be aligned and integrated.
Use This SWOT to Assess Yourself
February 12, 2024
Smartbrief
Topic: Leadership
Keywords: self Assessment, SWOT, SWOT analysis, SWOT assessment, Self leadership, Self awareness
Improve your leadership skills by personalizing the traditional SWOT analysis to focus on self, the world, others and time, says Denise Lee Yohn
Seek Out a Mentor In the New Year
December 5, 2023
Smartbrief
Topic: Leadership
Keywords: leadership, Growth, coaching, mentor, mentoring, mentorship, personal development
All leaders, at any age and level, can benefit from mentoring – both getting a mentor and being one.
Do You Use Your Core Values, Or Just Talk About Them?
November 7, 2023
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: company culture, leadership, core values, Amazon leadership principles, Values, operationalize your values
Only talking about your core values isn’t enough. By definition, core values must be used. Otherwise, they’re neither “core” (defined as central and foundational) nor “values” (principles that guide behaviors).
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”