Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
November 30, 2016
Topics: Culture, Employee Engagement, Health/Fitness/Wellness, Leadership
Keywords: corporate culture, employee engagement, freedom within a framework, management approach, Melanie Whelan, SoulCycle brand, SoulCycle culture, SoulCycle growth, workplace culture
The “freedom within a framework” management approach has been a critical element behind SoulCycle’s success.
November 20, 2016
Topic: Brand Value
Keywords: Balanced Brand Scorecard, brand ROI, brand valuation, branding ROI, Denise Lee Yohn, marketing ROI, Mth Degree
I’d like to suggest a framework that provides a means for understanding and tracking the value-creating results of a brand. The Balanced Brand Scorecard provides a holistic assessment of your brand’s value.
November 9, 2016
Topics: Business, Customer Experience, Marketing, Restaurants and Retail
Keywords: customer experience design, customer experience management, customer experience marketing, customer experience strategy, Denise Lee Yohn, new customer metrics, organization design
Customer experience success relies on operations, human resources, and finance as much as it does on marketing.
October 26, 2016
Topics: Brand Experience, Customer Experience, Innovation, Marketing, Restaurants and Retail
Keywords: Chrome Industries Hub, Fuerst Group, John Evons, KEEN footwear, KEEN garage, retail innovation, retail R&D
Research and development is no longer just for product development. Retailers must take an R&D approach to customer experience and experiment with different ways to engage customers, sell products, and build their brands.
Newsletters: Brand-as-Business Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- Brands to Watch in 2017
- What Does It Take to Succeed in Customer Experience?
- San Francisco, Here I Come
- Apple’s Big Announcement
- Olympics Advertisers Are Wasting Their Sponsorship Dollars