Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
January 16, 2017
The College Store
Topics: Restaurants and Retail, Customer Experience, Business
Keywords: Denise Lee Yohn, brand-as-business management approach, The College Store Magazine, NACS Magazine, CAMEX Magazine, college bookstore experience, college store experience retail customer experience
Do you do what great brands do?
January 4, 2017
Keywords: Jory Des Jardins, BlogHer founder, female entrepreneurs, female start-ups, VC gender gap, entrepreneur gender gap, funding gender gap
January 4, 2017
Topics: Business, Innovation, Leadership
Keywords: Denise Lee Yohn on Bulldog Drummond, start with why, start-up strategy, start-up purpose, entrepreneur passion, start-up success
It seems the drive behind many startups is to make money, create something new and be successful. But these aren’t reasons to start a company. They’re the results – if you do it right.
December 8, 2016
Harvard Business Review
Topics: Customer Experience, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, employee culture, Denise Lee Yohn on Harvard Business Review, workplace culture, employee experience, employee segmentation, employee and customer experience
Improving customer experience is often a top business priority, but what about employee experience?
Newsletters: Brand-as-Business Briefs™:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- design EX like CX
- Brands to Watch in 2017
- What Does It Take to Succeed in Customer Experience?
- San Francisco, Here I Come
- Apple’s Big Announcement