Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.


Does Your Brand Need A Tagline?

July 12, 2017


Topics: Brand Communication, Marketing

Keywords: hashtags, Denise Lee Yohn, taglines, advertising strategy, headlines, tagline marketing, social media marketing

Many advertisers are questioning the value of taglines these days

Why Your Company Culture Should Match Your Brand

June 26, 2017

Harvard Business Review

Topics: Business, Culture, Employee Engagement, Leadership

Keywords: brand strategy, branding strategy, corporate culture, Denise Lee Yohn in Harvard Business Review, organizational culture, workplace culture, brand culture alignment, brand culture integration

How you operate is linked to how you’re perceived.

Culture Isn’t Enough

June 22, 2017


Topics: Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, corporate culture, organizational culture, workplace culture, culture and brand, Denise Lee Yohn on Smartbrief, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

You should integrate your culture and your brand so inextricably that together they give your company inimitable and sustainable power.

Fresh Advice for Retailers from Trend Forecasting Firm TOBE

June 21, 2017


Topics: Restaurants and Retail, Business, Innovation, Marketing

Keywords: retail branding, retail trends, The TOBE Report, Leslie Ghize, advice for retailers, Retail Next

The prescription for branding has changed, says Leslie Ghize of The TOBE Group.

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Newsletters: Brand-as-Business Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”


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