Articles:

Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.

 

Healthcare Companies Should Design Patient Experiences Like Customer Experiences

February 15, 2017

Forbes

Topics: Digital Health, Customer Experience, Customer Service

Keywords: digital health, patient experience, Circle Medical Group, healthcare experience, healthcare start-up, David Kagan, George Favvas, healthcare customer experience

Healthcare companies should design patient experiences like companies design customer experiences, but they’re not.

The NFL May Be Losing The Super From Its Bowl

January 25, 2017

Forbes

Topics: Brand Communication, Brand Equity, Business, Marketing

Keywords: NFL brand, Super Bowl advertisers, NFL decline, Super Bowl viewership, NFL Super Bow trend

The NFL brand seems to be losing its luster.

What Can Media Companies Learn from Top Retailers?

January 25, 2017

Knowledge@Wharton

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Innovation

Keywords: customer experience, retail customer experience, retail transformation, #CX, #custexp, Medium, monetize content, media companies, media transformation

Despite lower in-store sales, some retailers are blazing successful new marketing trails that engage customers and improve the bottom line. Media companies could learn from these new models.

Brand As Business

January 16, 2017

The College Store

Topics: Restaurants and Retail, Customer Experience, Business

Keywords: Denise Lee Yohn, brand-as-business management approach, The College Store Magazine, NACS Magazine, CAMEX Magazine, college bookstore experience, college store experience retail customer experience

Do you do what great brands do?

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Newsletters: Brand-as-Business Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”

 

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