Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
February 5, 2018
Harvard Business Review
Topics: Corporate Culture, Culture, Leadership
Keywords: mission statement, corporate culture, Denise Lee Yohn in Harvard Business Review, workplace culture, core values, unique culture, category values
Most core values statements don’t get at what’s unique about the firm.
January 30, 2018
Topics: Restaurants and Retail, Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: corporate culture, culture leadership, Pursuit Collection, David Barry Pursuit, Viad Corp., brand transformation, re-branding, brand from the inside out
Viad Corp.’s President of Pursuit Collection David Barry personally led the organization through an inside-out approach to brand-building and successfully executed a re-brand.
January 16, 2018
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: corporate culture, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture myths, culture-building, culture strategies, culture leadership
Five common myths about culture-building — as well as five strategies for cultivating a unique, healthy, sustainable organizational culture.
January 2, 2018
Topics: Customer Experience, Corporate Culture, Employee Engagement
Keywords: customer experience, employee engagement, corporate culture, employee experience, EX, 2018 trends, 2018 predictions, human resources trends
Now that according to Gartner more than 90% of businesses compete primarily on the basis of customer experience (CX), it’s no longer enough to make CX a corporate priority. The next competitive frontier is employee experience (EX) and the signs indicate so strongly that EX will become the next priority for organizations that I’m calling 2018 The Year of Employee Experience.
Newsletters: Brand-as-Business Briefs™:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- Resources to Integrate & Align Brand and Culture
- New Year, New Book
- Brands to Watch in 2018
- Celebrating Extraordinary Experiences
- Corporate Reputation