Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
September 14, 2016
Topics: Business, Marketing, Sales
Keywords: brand evangelism, brand evangelist, Denise Lee Yohn on Forbes, Guy Kawasaki, sales leadership, sales strategy, Tiffani Bova
Marketing may be expanding its influence and involvement across the customer experience, but sales and salespeople can and should remain a critical element of most go-to-market strategies. To ensure this, salespeople need to stop selling and start evangelizing.
September 14, 2016
Topics: Brand Strategy, Business, Small Businss
Keywords: ChangeThis Manifesto, Denise Lee Yohn manifesto, minimum viable brand, minimum viable product, MVB, start-up brand strategy, start-up branding, strategic brand platform
Many startups get derailed because they don’t get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB).
August 24, 2016
Topics: Brand Delivery, Business, Culture, Leadership, Social Responsibility
Keywords: corporate social responsibility, Denise Lee Yohn on Forbes, High-Hanging Fruit, Mark Rampolla, purpose-driven book, purpose-driven companies, responsible leadership, ZICO Coconut Water, ZICO coconut water story
ZICO Coconut Water Founder Mark Rampolla’s book, High-Hanging Fruit: Build Something Great by Going Where No One Else Will, recounts how Rampolla reached for a higher purpose and built ZICO into a multi-million dollar business that was eventually acquired by Coke.
August 15, 2016
Phil Cooke Blog
Topics: Brand Strategy, Leadership
Keywords: church brand strategy, church leadership, church marketing strategy, Denise Lee Yohn on Phil Cooke, pastor mistake, Phil Cooke blog
I asked Denise if she could share one message with pastors and ministry leaders today, what would it be? Here’s her answer. It’s counter-intuitive for many, but from my experience, worth considering:
Newsletters: Brand-as-Business Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- Apple’s Big Announcement
- Olympics Advertisers Are Wasting Their Sponsorship Dollars
- How to Conduct a Brand Diagnostic
- The World’s Most Valuable Brands
- In Content Marketing Dead?