Articles:

Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.

 

The Future Retail Success Depends On Culture, Not Technology

September 13, 2017

Forbes

Topics: Restaurants and Retail, Customer Experience, Innovation

Keywords: retail customer experience, retail trends, future retail success, retail technology, Arun Nair, RetailNext, retail culture

To be prepared for the future, the retail industry needs to undergo a cultural transformation more than it needs to adopt any given technology.

Dunkin’ Donuts Should Embrace Its Differentiation

August 23, 2017

Forbes

Topics: Restaurants and Retail, Brand Names, Brand Strategy, Marketing

Keywords: branding strategy, brand differentiation, Dunkin' Donuts, brand name, Dunkin' Donuts vs. Starbucks, Dunkin' Donuts branding, Dunkin' Donuts brand positioning, Dunkin' Donuts brand differentiation

Dunkin’ Donuts should emphasize the combination of great donuts and coffee that differentiates it from most every other brand.

How One Retailer Puts Its Core Values On Display Every Day

August 2, 2017

Forbes

Topics: Restaurants and Retail, Customer Experience, Brand Touchpoints, Marketing

Keywords: retail customer experience, retail customer experience design, Lolli & Pops, Jessica Mennella, Whitney Clark, core values, sweet shop

Sweet shop retail chain Lolli & Pops creates a customer experience where its values come to life for customers every day.

Does Your Brand Need A Tagline?

July 12, 2017

Forbes

Topics: Brand Communication, Marketing

Keywords: hashtags, Denise Lee Yohn, taglines, advertising strategy, headlines, tagline marketing, social media marketing

Many advertisers are questioning the value of taglines these days

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Newsletters: Brand-as-Business Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”

 

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