Articles:

Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.

 

Culture Isn’t Enough

June 22, 2017

Smartbrief

Topics: Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, corporate culture, organizational culture, workplace culture, culture and brand, Denise Lee Yohn on Smartbrief, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

You should integrate your culture and your brand so inextricably that together they give your company inimitable and sustainable power.

Fresh Advice for Retailers from Trend Forecasting Firm TOBE

June 21, 2017

Forbes

Topics: Restaurants and Retail, Business, Innovation, Marketing

Keywords: retail branding, retail trends, The TOBE Report, Leslie Ghize, advice for retailers, Retail Next

The prescription for branding has changed, says Leslie Ghize of The TOBE Group.

Will Amazon Eat The World Or Will It Be Eaten?

May 31, 2017

Forbes

Topics: Restaurants and Retail, Business, Strategy

Keywords: Walmart vs. Amazon, Amazon strategy, amazon competitors, zack kanter, brittain ladd, amazon in china, amazon in india, AWS strategy, FBA strategy, amazon positioning

Experts disagree on if Amazon will remain unchallenged by competitors.

What Should Apple Name Its Next New iPhone?

May 10, 2017

Forbes

Topics: Brand Names, Innovation, Marketing

Keywords: brand name strategy, Apple iPhone, new iPhone name, iPhone 8 launch, iPhone X, iPhone Edition, Apple branding, brand name selection, Apple brand name strategy

The name of Apple’s next product is not simply a semantics issue — it’s a brand opportunity.

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Newsletters: Brand-as-Business Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”

 

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