Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
May 10, 2017
Topics: Brand Names, Innovation, Marketing
Keywords: brand name strategy, Apple iPhone, new iPhone name, iPhone 8 launch, iPhone X, iPhone Edition, Apple branding, brand name selection, Apple brand name strategy
The name of Apple’s next product is not simply a semantics issue — it’s a brand opportunity.
May 5, 2017
Harvard Business Review
Topics: Brand Names, Leadership, Small Businss
Keywords: Denise Lee Yohn in Harvard Business Review, eponymous brand, eponymous company, naming strategy, brand name strategy
As with all brand naming decisions, it matters less which name an entrepreneur chooses than what actions they take to make it mean something that’s relevant and compelling.
April 19, 2017
Topics: Brand Loyalty, Brand Experience, Brand Strategy, Marketing
Keywords: brand loyalty, Lady Gaga marketing, Lady Gaga comeback, Lady Gaga strategy, Lady Gaga Little Monsters, brand turnaround, brand rebound, company turnaround, brand comeback
Everyone should recognize the successful comeback Lady Gaga has made and seek to learn from it.
April 11, 2017
Topics: Customer Experience, Brand Delivery, Brand Touchpoints, Business, Culture, Customer Service, Employee Engagement, Loyalty, Social Media
Keywords: United Airlines social media, United Airlines man dragged off plane, United Airlines culture, United Airlines employee engagement, United Airlines brand touchpoints
Now that social media has made every customer a media channel, leaders must recognize every employee is a brand touchpoint.
Newsletters: Brand-as-Business Briefs™:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- Choose Your Own Resources
- Brand & Culture Types
- How Great Brands Rebound
- how to prepare for a presentation
- design EX like CX