Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
September 13, 2017
Topics: Restaurants and Retail, Customer Experience, Innovation
Keywords: retail customer experience, retail trends, future retail success, retail technology, Arun Nair, RetailNext, retail culture
To be prepared for the future, the retail industry needs to undergo a cultural transformation more than it needs to adopt any given technology.
August 23, 2017
Topics: Restaurants and Retail, Brand Names, Brand Strategy, Marketing
Keywords: branding strategy, brand differentiation, Dunkin' Donuts, brand name, Dunkin' Donuts vs. Starbucks, Dunkin' Donuts branding, Dunkin' Donuts brand positioning, Dunkin' Donuts brand differentiation
Dunkin’ Donuts should emphasize the combination of great donuts and coffee that differentiates it from most every other brand.
August 2, 2017
Topics: Restaurants and Retail, Customer Experience, Brand Touchpoints, Marketing
Keywords: retail customer experience, retail customer experience design, Lolli & Pops, Jessica Mennella, Whitney Clark, core values, sweet shop
Sweet shop retail chain Lolli & Pops creates a customer experience where its values come to life for customers every day.
July 12, 2017
Topics: Brand Communication, Marketing
Keywords: hashtags, Denise Lee Yohn, taglines, advertising strategy, headlines, tagline marketing, social media marketing
Many advertisers are questioning the value of taglines these days
Newsletters: Brand-as-Business Briefs™:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- 10 Questions to Assess Your Brand
- Recommended Reading
- Culture Isn’t Enough
- Ignite CX & EX
- Choose Your Own Resources