Articles:

Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.

 

Achieving Brand-Culture Fusion: The Imperative for Fulfilling Brand Promises

March 5, 2024

LinkedIn

Topics: Corporate Culture, Brand Communication, Brand Delivery, Culture, Marketing

Keywords: advertising, marketing, culture, branding, brand building, brand-culture fusion, FUSION, brand power, brand, Brand Promises

Brand power comes from keeping – not only making – promises. To keep your brand promises, your brand and culture must be aligned and integrated.

Use This SWOT to Assess Yourself

February 12, 2024

Smartbrief

Topic: Leadership

Keywords: self Assessment, SWOT, SWOT analysis, SWOT assessment, Self leadership, Self awareness

Improve your leadership skills by personalizing the traditional SWOT analysis to focus on self, the world, others and time, says Denise Lee Yohn

Seek Out a Mentor In the New Year

December 5, 2023

Smartbrief

Topic: Leadership

Keywords: leadership, Growth, coaching, mentor, mentoring, mentorship, personal development

All leaders, at any age and level, can benefit from mentoring – both getting a mentor and being one.

Do You Use Your Core Values, Or Just Talk About Them?

November 7, 2023

LinkedIn

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: company culture, leadership, core values, Amazon leadership principles, Values, operationalize your values

Only talking about your core values isn’t enough. By definition, core values must be used.  Otherwise, they’re neither “core” (defined as central and foundational) nor “values” (principles that guide behaviors).

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Newsletters: Brand Leadership Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”

 

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