Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.


Ban These 5 Words From Your Corporate Values Statement

February 5, 2018

Harvard Business Review

Topics: Corporate Culture, Culture, Leadership

Keywords: mission statement, corporate culture, Denise Lee Yohn in Harvard Business Review, workplace culture, core values, unique culture, category values

Most core values statements don’t get at what’s unique about the firm.

Pursuit’s David Barry Led Brand Transformation from the Inside Out

January 30, 2018


Topics: Restaurants and Retail, Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: corporate culture, culture leadership, Pursuit Collection, David Barry Pursuit, Viad Corp., brand transformation, re-branding, brand from the inside out

Viad Corp.’s President of Pursuit Collection David Barry personally led the organization through an inside-out approach to brand-building and successfully executed a re-brand.

Five Myths About Corporate Culture, And Five Strategies For Cultivating A Great One

January 16, 2018


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: corporate culture, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture myths, culture-building, culture strategies, culture leadership

Five common myths  about culture-building — as well as five strategies for cultivating a unique, healthy, sustainable organizational culture.

2018 Will Be the Year of Employee Experience

January 2, 2018


Topics: Customer Experience, Corporate Culture, Employee Engagement

Keywords: customer experience, employee engagement, corporate culture, employee experience, EX, 2018 trends, 2018 predictions, human resources trends

Now that according to Gartner more than 90% of businesses compete primarily on the basis of customer experience (CX), it’s no longer enough to make CX a corporate priority.  The next competitive frontier is employee experience (EX) and the signs indicate so strongly that EX will become the next priority for organizations that I’m calling 2018 The Year of Employee Experience.

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Newsletters: Brand-as-Business Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”


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