Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
June 22, 2017
Topics: Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, corporate culture, organizational culture, workplace culture, culture and brand, Denise Lee Yohn on Smartbrief, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies
You should integrate your culture and your brand so inextricably that together they give your company inimitable and sustainable power.
June 21, 2017
Topics: Restaurants and Retail, Business, Innovation, Marketing
Keywords: retail branding, retail trends, The TOBE Report, Leslie Ghize, advice for retailers, Retail Next
May 31, 2017
Topics: Restaurants and Retail, Business, Strategy
Keywords: Walmart vs. Amazon, Amazon strategy, amazon competitors, zack kanter, brittain ladd, amazon in china, amazon in india, AWS strategy, FBA strategy, amazon positioning
Experts disagree on if Amazon will remain unchallenged by competitors.
May 10, 2017
Topics: Brand Names, Innovation, Marketing
Keywords: brand name strategy, Apple iPhone, new iPhone name, iPhone 8 launch, iPhone X, iPhone Edition, Apple branding, brand name selection, Apple brand name strategy
The name of Apple’s next product is not simply a semantics issue — it’s a brand opportunity.
Newsletters: Brand-as-Business Briefs™:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- Ignite CX & EX
- Choose Your Own Resources
- Brand & Culture Types
- How Great Brands Rebound
- how to prepare for a presentation