Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
April 23, 2018
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership, Denise Lee Yohn in Management Today, culture management
Leaders play a critical role in shaping their company’s real values.
April 18, 2018
Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement
Keywords: employee engagement, #CX, CX engagement, customer experience engagement, Pacific Consulting Group, Yvonne Nomizu, customer experience excellence, customer experience research
Work engaged employees is critical, but insufficient if an organization wants to be a top CX performer — employees must also be engaged in CX.
April 9, 2018
Corporate Board Member
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Corporate Board Member, board member culture, corporate board culture, executive board culture culture leadership, culture and risk
Culture is a strategic management responsibility — to be spearheaded by the chief executive officer, led by operational leaders, stewarded by every manager in the organization, and overseen by the board of directors.
April 1, 2018
Topics: Business, Leadership, Social Responsibility
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, purpose-driven company, purpose-driven brand, mission statement vs. purpose, Denise Lee Yohn in Conscious Connection, conscious business
Most business leaders know they should promote a purpose for their organization, but most also go about it the wrong way.
Newsletters: Brand-as-Business Briefs™:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- What’s Next
- Resources to Integrate & Align Brand and Culture
- New Year, New Book
- Brands to Watch in 2018
- Celebrating Extraordinary Experiences