Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
Customer Centricity: It’s More Than a Mindset
September 10, 2024
Topics: Customer Experience, Corporate Culture, Business, Culture, Customer Service, Strategy
Keywords: customer experience, customer centricity, customer culture, customer centric, customer obsessed
For your company to become truly customer-centric, it takes more than wanting, thinking, or talking about it. Customer centricity requires a completely different orientation to everything you do as an organization.
Cracks in Amazon’s Foundation: The Challenges of Maintaining Core Values
August 6, 2024
Topics: Corporate Culture, Leadership
Keywords: culture, corporate culture, brand culture, organizational culture, leadership, core values, leadership principles, Amazon, Jeff Bezos, Andy Jassy
Are core values mere suggestions, subject to change when convenient, or should they be unwavering principles set in stone?
Don’t Cancel DEI; Create True Trust
June 4, 2024
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: culture, employee engagement, organizational culture, Trust, DE&I, Employee Trust, Diversity Equity Inclusion, DEI Backlash
Why do most DEI efforts fail? Most companies rely on DEI programs and targets—such as employee resource groups (ERGs) and hiring quotas—without addressing the fundamental values and culture of the organization.
Fostering Employee Fandom: A New Frontier in Talent Management
May 7, 2024
Topics: Corporate Culture, Brand Loyalty, Business, Culture, Employee Engagement, Loyalty
Keywords: loyalty, brand loyalty, customer loyalty, brand-culture fusion, FUSION, employee loyalty, Employee Retention, Employee Turnover
Should employers strive for employee loyalty – or is employee retention enough?
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”