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How a company decides to behave becomes how that brand shows up in the marketplace. In this book, Denise Lee Yohn enlightens the reader with an essential map for how to become a brand that earns the right to customer-driven growth.
President, CustomerBliss; Author, Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
I love good information backed up with real life case studies. Denise Lee Yohn’s gift of storytelling and insightful analysis make Extraordinary Experiences an inspiring and immediately actionable read.
Customer service expert and New York Times bestselling author of The Amazement Revolution
If you want a shortcut in your goal to improve customer loyalty, start with Denise Lee Yohn. What Great Brands Do is a practical guide to providing an exceptional brand experience. In Extraordinary Experiences, Denise builds on her earlier work, sharing strategies and actions for creating a cherished brand.
President & CEO, OCLC, Leadership Insights blogger at skipprichard.com
Denise has done it again! Extraordinary Experiences is a deep dive into how some of today’s truly great companies are building their brands to better engage customers while improving their bottom lines, and how any business owner or marketing executive can do the same. Chock-full of powerful insights and information you won’t find anywhere else, Extraordinary Experiences is an essential addition to your brand-building toolbox.
The Leadership Guy on INC.COM
Denise Lee Yohn’s Extraordinary Experiences should be required reading for all CEOs. It sheds new light on how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.
CMO of Meddle.it and author of A World Gone Social: How Companies Must Adapt to Survive
Timely and chock full of relevant examples, Extraordinary Experiences is a must-read for anyone who wants to use first-class customer experience as a competitive differentiator. Highly recommended!
digital marketing keynote speaker and emcee, Author of New York Times best seller Youtility, and President of marketing consultancy Convince & Convert
Engaging and informative, this succinct book sheds important insight on the operational value of a company’s brand and shows how it can take an organization from good to great.
The “very interesting” book shows how “stores use every touchpoint to build customer loyalty and life time value.”
SVP, Commerce & Content at Razorfish, and Co-Host of the Jason & Scot Show