speaking testimonials

"We wanted someone who could stretch our thinking. The attendees were blown away by her presentation. We were very pleased with the depth of her experience and her ability to easily communicate that to a broad audience base."

—Sabrina Brown
Conference Producer, Canadian Tourism Commission Board of Advisors Annual Retreat

Topics

drawing upon my experience as a practitioner, I teach people proven approaches, relevant case studies, and practical tools they can implement right away.

Always relevant, nothing canned...I tailor my keynotes and presentations to your needs.  Below are my most popular topics.  Contact me to learn more about these or to explore a custom topic.

Brand as Business: Re-ignite Your Business with the Power of Your Brand

It’s time for business leaders to hit the reset button and adopt a new management strategy—one more in tune with the changing market.

In this keynote address, brand expert Denise Lee Yohn introduces delegates to the Brand as Business management approach – the deliberate and systematic management of the business around the brand, resulting in a more nimble, efficient and focused organization. Business leaders learn how they can use their brands to take competitive advantage to the next level and drive profitable growth, aligning stakeholders and re-engaging employees in the delivery of positive, memorable customer experiences. 

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More Walk, Less Talk:  Build Your Brand through Culture and Customer Experience

Today's savvy consumers won't do business with a company that doesn't live up to its bold promises and dazzling advertising.  In this session, brand expert Denise Lee Yohn shows participants how to close the gap between the vision and promise of their brand and the operational reality experienced by customers.  Participants learn to drive their brands into their culture, translate their brands into compelling customer experiences, and ensure the operational excellence that delivers the experience they promise and that the customer expects. 

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Workshop: Develop a Brand Toolbox for Better Brand Alignment

If you want to deliver brilliant customer experiences, your stakeholders must be aligned with each other and with your brand.  In this hands-on workshop, Denise Lee Yohn outlines in detail how to develop a brand toolbox -- a rich, comprehensive resource for achieving alignment among employees, agencies, channel partners and company leaders.  Participants learn:

  • why companies need brand toolboxes
  • what content to include in a brand toolbox
  • best practices from a full range of success stories
  • the process for developing a brand toolbox

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Crack the Customer Experience Code

Retail business leaders are discovering that each consumer contact is an occasion for either enhancing their brand’s image or undermining it. Every interaction, every touchpoint communicates. Brand expert Denise Lee Yohn shows you how to crack the code on customer experience. Learn how to optimize, prioritize, and unify all of your customer experiences. Denise teaches you the tools and approaches that successful companies use to deliver cohesive and compelling customer experiences, and inspires you with the brand-building results.

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