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Brand as Business: Re-ignite Your Business with the Power of Your Brand

It’s time for business leaders to hit the reset button and adopt a new management strategy—one more in tune with the changing market.

In this keynote address, brand expert Denise Lee Yohn introduces delegates to the Brand as Business management approach – the deliberate and systematic management of the business around the brand, resulting in a more nimble, efficient and focused organization. Business leaders learn how they can use their brands to take competitive advantage to the next level and drive profitable growth, aligning stakeholders and re-engaging employees in the delivery of positive, memorable customer experiences. 

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Build Your Brand with a Cohesive Customer Experience

Retail business leaders have to navigate a multitude of possibilities for engaging customers, as new channels and touchpoints emerge.

In this session brand expert Denise Lee Yohn teaches delegates how to optimize, prioritize, and unify all of their customer experiences.  They learn how to create a cohesive brand experience that will build the brand and the business.  Denise inspires them with the tools and approaches that successful companies use to deliver cohesive and compelling customer experiences – and the results they achieve.

Key takeaways:

• fresh perspectives on the challenges and opportunities of the evolving customer and channel landscape
• case studies highlighting successful results from using a Customer Experience Architecture, a framework for delivering the optimal brand experience across all segments and channels
• practical tools and methods retail executives can implement right away

More Walk, Less Talk:  Build Your Brand through Culture and Customer Experience

Today's savvy consumers won't do business with a company that doesn't live up to its bold promises and dazzling advertising.  In this session, brand expert Denise Lee Yohn shows participants how to close the gap between the vision and promise of their brand and the operational reality experienced by customers.  Participants learn to drive their brands into their culture, translate their brands into compelling customer experiences, and ensure the operational excellence that delivers the experience they promise and that the customer expects. 

Workshop: Develop a Brand Toolbox for Better Brand Alignment

If you want to deliver brilliant customer experiences, your stakeholders must be aligned with each other and with your brand.  In this hands-on workshop, Denise Lee Yohn outlines in detail how to develop a brand toolbox -- a rich, comprehensive resource for achieving alignment among employees, agencies, channel partners and company leaders.  Participants learn:

• why companies need brand toolboxes
• what content to include in a brand toolbox
• best practices from a full range of success stories
• the process for developing a brand toolbox

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