Brand consultant Denise Lee Yohn helps companies operationalize their brands to grow their businesses.

Organizations that use their brands to shape their culture, core operations, and customer experience produce consistently better, more sustainable results – including faster rates of growth, higher profit margins, and better employee retention and productivity — than those that merely express or promote their brands.  Brand-building isn’t just about communicating a message to the outside world; it involves internally developing and managing the business around the brand.

Denise partners with her clients to identify new brand growth opportunities, translate brand insights into actionable plans, and implement brand tools to produce operational excellence.  Her clients grow and thrive as they close the gap between their brand vision and operational reality.

Engage Denise


Denise puts science into the art of brand building. Brands are built with discipline and it is discipline that Denise challenges companies to understand. Her quiver of tools to extract the essence of a brand and to develop a framework for evolving its market value are sharp and effective. I have the utmost respect for her experience and methodologies.

Peter Taylor

Marketing head, Road Runner Sports

I’ve worked with Denise in different capacities over the years (client and colleague) and the result is always the same. She uncovers fresh insights into the consumer and the brand and then seamlessly connects the dots.

David Murphy

Co-President, Executive Director/Brand Innovation

Denise has brought fresh thinking and insights to the challenge of re-energizing our brand and helping us differentiate in a sea of fast food sameness. She contributes a unique combination of smart analysis, category expertise, and an energizing work style.

Terri Funk Graham

Senior Vice President and Chief Marketing Officer, Jack in the Box

More Endorsements