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"Denise puts science into the art of brand building. Brands are built with discipline and it is discipline that Denise challenges companies to understand. Her quiver of tools to extract the essence of a brand and to develop a framework for evolving its market value are sharp and effective. I have the utmost respect for her experience and methodologies.”
—Peter Taylor
Former marketing head, Road Runner Sports
About
brand expertise
independent consulting partner and president of Denise Lee Yohn, Inc. since 2004
previously
- Sony Electronics Inc.'s first-ever brand leader as Vice President/General Manager, Brand and Strategy
- strategic marketing and marketing communications head for Sony's $3BB+ Personal Mobile and Imaging Division
- lead strategist at advertising agencies for Burger King, Land Rover, and Unilever
- marketing leader and analyst at Jack In the Box and Spiegel
thought leadership
- speaking engagements at national audiences at conferences including the Consumer Electronics Show, Marketing Forum, and American Marketing Association
- quotations by publications including The Wall Street Journal, Brandweek, and Advertising Age
- writings for Chief Marketing Officer Council's Marketing Magnified, American Marketing Association's Marketing Management
- columnist for QSR Magazine, the national magazine for quick-service restaurant executives, writing the monthly Brand New Perspectives column
- brand as business bites blog was voted one of the Top 20 Marketing Blogs that Marketing Executives Actually Read
- Board of Directors and Marketing Committee Chairperson for a branch of the YMCA
accolades
- awards from the American Marketing Association (EFFIE), HOW magazine's Interactive Design competition, the Financial Communications Society, Sony Corporation, and Sony Electronics Inc.
