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RetailTrends: Customer-Oriented Thinking For Many Retailers Yet Another Elusive Concept
Financial Express: Fusion: How Companies Should Align Their Purpose Of Business With The Brand

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What Gillette Got Wrong That Super Bowl Advertisers Can’t Afford To
Marketing Is Critical To Success in 2019 and Beyond

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i believe salespeople can (and should) be the ultimate brand evangelists: https://t.co/If0U6AxYT1 #brandevangelism https://t.co/l28lPhDcJa about 1 hour ago Reply Retweet Favorite
it is only by taking action on purpose-driven issues that change will occur | https://t.co/cXzOMWzvfw #sustainable https://t.co/CRBOtlcuvP about 2 hours ago Reply Retweet Favorite

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