Materials referenced in FUSION:

Brand Touchpoint Wheel Template

A visual representation of all the brand touchpoints between your brand and the outside world, along with the ways various stakeholder groups impact them.

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Brand Touchpoint Wheel Worksheet

Step-by-step instructions on how to develop a Brand Touchpoint Wheel and manage your brand touchpoints.

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Employee Experience Architecture Framework

A planning framework for designing and managing your employee experiences and developing strong employee engagement.

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Employee Experience Architecture Worksheet

Step-by-step instructions on how to develop an Employee Experience Architecture and develop strong employee engagement.

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Additional resources:

FUSION Discussion Guide

Questions to clarify your thinking about and takeaways from the book and help get your teams and organizations moving in the right direction on aligning and integrating brand and culture.

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FUSION Manifesto

A designed poster stating the core messages from the book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies — perfect for posting or sharing.  COMING SOON.

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Posters of quotes from FUSION

Posters featuring the best bits from FUSION, perfect for social sharing.

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Brand Types and Organizational Values

A recap of the Brand Types and Organizational Values discussed in Chapter 3 of FUSION.

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