Customer experience is the new business battleground. Explore these articles, videos, and other content from retail brand-building expert Denise Lee Yohn to learn crucial CX insights and information that enable you to compete and win.
Denise and Harvard Business Review editor Curt Nickisch discuss “What Is Customer Experience?” #HBRLive video including 3 characteristics that distinguish extraordinary experiences and how to design and manage customer experience.
Work engaged employees are critical, but insufficient if an organization wants to be a top CX performer — employees must also be engaged in CX.
If you’d like more CX resources like this, please join the exclusive list of CEOs, CMOs, entrepreneurs, and other business leaders who receive my periodic emailed briefings. As a thank you, you will receive a free chapter from each of my books, What Great Brands Do and Extraordinary Experiences: What Great Retail and Restaurant Brands Do!
If you’d like to book me to inspire and teach your organization about “Extraordinary Experiences: How to Win Customers’ Hearts and Dollars,” please contact me here.