Top Rated Keynote Speaker, Consultant and Author

Here are a few excerpts from Denise’s recent engagements.  Please visit her full collection of videos here.

Denise Lee Yohn Keynote Speaker

Leadership expert Denise Lee Yohn is an in-demand keynote speaker on workplace culture, customer experience, and competitive positioning.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

The FUSION Formula: Brand + Culture = Results — Part 1 of 3

Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.  This is Part 1 of a 3-part series of sneak previews of Denise’s presentation.

Promote Customer Empathy to Excel at Customer Experience

At the Medallia Experience ’25 Conference, brand leadership expert Denise Lee Yohn shared three actions to win at customer experience. In this excerpt of her keynote, she shows how to promote customer empathy throughout your organization.

Values-Based Leadership Drives Results and Stands Out

Keynote speaker Denise Lee Yohn shows how values-based leadership can transform your organization, your results, and even your own career trajectory.

What Reinvention Really Requires

Success at a significant, bold change requires both new competencies as well as new mindsets and new styles of working. Leadership keynote speaker Denise Lee Yohn borrows from Michael Jordan’s failed attempt at a career in baseball to show that when your organization is undergoing significant transformation, you must change more than WHAT you do — you must change HOW you do it — your culture.

Differentiation Drives Results

To make your store or restaurant the destination of choice among your customers, your customer experience (CX) must be unique. Using the Trader Joe’s CX as an example, leadership speaker Denise Lee Yohn shows how a differentiated CX drives higher sales, traffic, profitability, and visit frequency.

Win with Customers: Your CX Playbook

Win with customers by executing in every interaction. Using examples from Chick fil A, keynote speaker Denise Lee Yohn shows how great brands sweat the small stuff in their customer experiences — they know customers pay attention to details, so they do too.

Achieve Brand Leadership

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

TED Talk by Denise Lee Yohn

Denise Lee Yohn speaks at a TEDxSanDiego Salon about a new movement in corporate social responsibility. Great brands create shared value for all their stakeholders, so they never have to ‘give back.’

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