Materials referenced in What Great Brands Do:

Brand Touchpoint Wheel Template

A visual representation of all the brand touchpoints between your brand and the outside world , along with the ways various stakeholder groups impact them.

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Brand Touchpoint Wheel Worksheet

Step-by-step instructions on how to develop a Brand Touchpoint Wheel and manage your brand touchpoints.

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Customer Experience Architecture Framework

A planning framework for designing and managing your customer experiences and implementing your customer experience strategy.

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Customer Experience Architecture Worksheet

Step-by-step instructions on how to develop a Customer Experience Architecture and implement your customer experience strategy.

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Additional resources:

What Great Brands Do discussion guide

Questions to facilitate a breakout group or team discussion about the brand-building principles in the book What Great Brands Do.

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UNSTUCK: Use the Brand-As-Business Management Approach to Troubleshoot Your Business Problems

A short guide that introduces six prevalent business issues and the solutions offered by the brand-as-business approach, as described in What Great Brands Do.

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What Great Brands Do infographic

A colorful, handy reminder of the brand-building principles that all great brands practice, as described in What Great Brands Do

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Posters of quotes from What Great Brands Do

Posters featuring the best brand-building bits from What Great Brands Do, perfect for social sharing

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Raves about What Great Brands Do

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