…log/ Christine B. Whittemore Smoke Rise & Kinnelon Blog http://smokerise-nj.blogspot.com/ Christine B. Whittemore Simple Marketing Blog http://www.simplemarketingblog.com/ Ted Whittemore Working Computers http://www.kinneloncomputers.com/ Chris Woelfel Artcraft Granite, Marble & Tile Co. http://www.artcraftgmt.com Patty Woodland Broken Teepee http://www.brokenteepee.com/ Denise Lee Yohn brand-as-business bites™ http://deniseleeyohn.com/bites/… […]
…eful and necessary tool for business. With consumers now trained to expect Free, companies must meet those expectations somehow. Here are 2 ways to do so that make the most sense to me: risk-reduction — The introduction of a new product/service/experience, or the introduction of a new brand itself if its completely new to the market, inherently involves some amount of risk for the prospective customer. A free sample or introductory offer is an eff… […]
……Your own voice is one that seeks a personal truth, one that only you can obtain. That truth comes from your own experiences, your own observations, and when you find it, if it really is true and specific to you, you may be surprised that others find it to be true as well. In searching for your own voice, be aware of the difference between emulation and imitation, inspiration and intimidation. Me: Brand strategy should capture the unique voice of… […]
…ss, and why? –Brad Feld, managing director, Foundry Group and How can we become the company that would put us out of business? –Danny Meyer, CEO of Union Square Hospitality Group These two questions together produce a revealing perspective on competition and sustainability of your competitive advantage. What are the rules and assumptions my industry operates under? What if the opposite were true? Phil McKinney, innovation expert Truly disruptive i… […]
…usiness issues and the solutions offered by the brand-as-business approach free chapters from both books — subscribe to my newsletter to access the chapter downloads Best Bits from What Great Brands Do — quote posters perfect for social sharing Best Bits from Extraordinary Experiences — more quote posters A few last details: this offer is available only to the first 100 people this offer expires on Sunday February 21, 2016 or when the 100 copies h… […]
…mer experiences to deliver a stronger value proposition CONSUMER ACCESS 2. Obtain “permission” from consumers to enter/play in new arenas or with new segments/audiences, particularly arenas well outside your core competence 3. Access valuable prospects through partners’ databases/customer profile data BRAND IMAGE 4. Strengthen your core brand attributes by association with complementary brands 5. Support a re-positioning through association with b… […]
…sustainable competitive advantage and you’re not building brand equity. If companies feel they must offer free shipping, they should do so on a limited-time-only basis and make it clear they are doing so. But generally speaking, companies should seek out other ways to differentiate themselves and add value for customers. For example, if the company operates in a high-risk category (whether the risk be due to the high price of the product or due to… […]
…interview with John Moore about how and why the Fitness Rebels inside the company fueled this conversation. http://deniseleeyohn.com/wp-content/uploads/2013/10/Brand-As-Business-Bites-102213-John-Moore-on-The-Passion-Conversatiaon.mp3 Podcast: Play in new window | Download – the bottom line: Authenticity is such an over-used word these days but it epitomizes all the points The Passion Conversation. The authors write from a genuine place of love f… […]
…e and how, behaviorally, you do it. And that’s where those five dimensions come in. I’ll come back to those in just a moment. Part two of the Living the Brand System is creating the necessary reminders. The big secret to success is that 1% or less of any company’s success in implementing an engagement program or a branding program comes from training. Ninety-nine percent comes from filling the manager’s toolbox with the tools necessary for creatin… […]
…if you acknowledge from the stage the people who helped you prepare. Three Questions to Prepare for a Presentation Let me unpack the three questions to prepare for a presentation. 1. Why am I the absolutely right person to be speaking to this group? In other words, what do you know that fits perfectly with what the audience wants or needs to know? Of course, not every speaker is a fit for every audience, so what is it that makes you uniquely quali… […]