Did ya miss any of these? Design Is Everybody’s Business — a write-up on Herman Miller’s ten principles of design (this post was featured on GigaOM and several other sites). Brand Experience Brief: Gap — a video comparing Gap’s store redesign to an “old” Gap The Over-Promise Problem — a blog post about how companies tend to over-promise […]
Jim Stengel’s book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals. This is very much in line with the benefits of the brand-as-business(tm) management approach – that is, how to use your brand platform as a management tool to fuel, align, and guide every […]
This is not a rant. It may seem like a rant at first – but I’m actually trying to draw attention to a growing problem I see among many companies. It’s the “over-promise” problem. Here’s what I mean: […]
brand-as-business bit: Hindsight is 20/20. Nowhere is this more apparent than in the history books of failed brands. Julian Day, RadioShack’s former Chairman-CEO, probably has a few regrets. Although Day has been out of RadioShack’s hot seat for a year, his leadership marked the beginning of the brand’s demise. With Best Buy fighting for its […]
(Welcome to my latest Brand Experience Brief – a video report on my audits of a new and interesting retail concept.) Retail fashion trucks are starting to hit the road in most major metro areas. Take a look inside one of these hot innovations, Therapie Boutique. other brand experience briefs: GAP’s new store design ihop […]
brand-as-business bit: Nielsen recently released its “2012 Breakthrough Innovation Awards” in which it recognized new CPG product introductions that met its criteria for innovative-ness. The winners are an interesting mix (Glaceau vitaminwater zero, Chobani, and Zyrtec top the list) and the report is an informative read about the CPG industry and instructive about innovation in […]
In a piece on Mashable called The Value of a Happiness Economy, John C. Havens wrote about companies “learning to leverage well-being in the form of corporate social responsibility known as shared value.” It was such a compelling vision that I asked John to share more with us. So today he joins us to talk […]
It’s no surprise that the company behind the much-praised Aeron chair – Herman Miller – would embrace a compelling design ethos. The exquisitely-designed chair is featured in the Museum of Modern Art’s permanent collection, after all. And yet, I was captivated by a recent presentation by the company’s director of insight and exploration, Gretchen Gscheidle. […]
(Here’s a Brand Experience Brief — a video recap of my audit of a new or interesting retail or restaurant concept.) In “A Humbled Gap Tries a Fresh Coat of Pep,” New York Times journalist Stephanie Clifford reports on the venerable retail chain’s efforts to revitalize its brand. Key to the company’s strategy is a new […]
When a healthcare venture capitalist and a leading digital health company exec get together to put “Digital Health in the Hot Seat,” you’re sure to get an earful. In a session at last week’s Digital Health Summer Summit, Lisa Suennen, Managing Member of Psilos Group, and Don Jones, Vice President of Wireless Health, Global Strategy […]