What Do Great Retail Brands Do?
A couple of weeks ago I had the terrific opportunity to hear the marketing chiefs at some of the nation’s greatest brands explain their strategies and approaches to brand-building. They, along with industry thought leaders, shared some important insights that I’ve compiled in this slideshow:
Check it out to learn from:
- Dwight Chambers, CMO, Krispy Kreme
- Laura Gordon, VP Marketing & Innovation, 7-Eleven
- Jeannine D’Addario, Global VP Marketing & Communications, Whole Foods
- Leontyne Green Sykes, CMO, IKEA North America
- and others