A sample of prior speaking engagements.

Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.

Re-thinking Corporate Social Responsibility

An excerpt from Denise’s Fast Casual Executive Summit 2012 keynote. She explained how progressive companies are replacing “giving back” with creating shared value for all of their stakeholders.

Align and Integrate Your Customer Experiences

An excerpt from Denise’s presentation at Texas A&M University’s The Retailing Summit.  She showed leaders in the retail industry how to crack the customer experience code and build stronger brands.

Great Brands Don’t Chase Customers

Denise Lee Yohn speaks at the AIGA Y19 Conference about how great brands don’t chase customers. Great brands attract like-minded people who are likely to become loyal, profitable customers by clearly standing for something and shining their brand identities consistently and powerfully.

Differentiate Your Way to Success Workshop

A preview of a workshop or webinar for business leaders who want to learn how to strengthen their competitive advantage. The program shows why differentiation is important, how to differentiate, and how to develop and use a competitive brand positioning.

Business Reset Keynote

An introduction to my keynote presentation in which Denise shows business leaders how to use their brands to take their competitive advantage to the next level and drive profitable growth, aligning stakeholders and re-engaging employees in the delivery of positive, memorable customer experiences.

Brand-as-Business Workshop

An introduction to “Brand-as-Business: How Companies Drive Business Growth by Operationalizing Their Brands.”  This is an in-depth, interactive workshop that teaches you how to transform brand-building from a costly, discrete, and subjective activity into the most integral way of managing and growing your business.

Webinar: Build a Breakthrough Brand with a Clear Competitive Positioning

In this webinar, brand expert Denise Lee Yohn shows you how to craft a competitive brand positioning. A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more.

Featured on the Biznology blog and sponsored by BarnRaisers, MENG, and Unison.

Your Brand Is Not Your Logo

Brand expert Denise Lee Yohn explains your brand isn’t your logo — your brand is what you do and how you do it. From this video of Denise speaking at the 2016 Business Kickoff for First American Equipment Finance, learn why “branding” is a problematic term and why “brand-building” is a powerful business undertaking.

How to Align & Engage Your Brand Stakeholders

Brand expert Denise Lee Yohn explains how to align and engage your stakeholders so everyone who works on your brand knows how to support and build it. In this excerpt of Denise speaking at the 2016 Learning & Leadership Development Conference for the Human Capital Institute, learn why brand alignment and engagement is more important now than ever before and how to achieve.

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

Restaurant and retail consultant Denise Lee Yohn speaks at the Horizons Conference for Steritech about the power of customer experience. Learn how your customer experience can be your most powerful marketing.