A sample of prior speaking engagements.

Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.

Keynote Speaker on Brand-Building: Denise Lee Yohn

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

Brand Expert Denise Lee Yohn on What Great Brands Do

Are you doing “what great brands do?” Are you doing what you are made to do?  Keynote speaker and author of the new bestselling book, What Great Brands Do, Denise Lee Yohn inspires and teaches attendees at the Convenience Retailing University (gathering of 150 business leaders) to think differently about brand-building.

Great Brands Avoid Selling Products

Brand-building expert and author of the best selling book What Great Brands Do, Denise Lee Yohn, speaks at the Rotman School of Management at the University of Toronto on how great brands avoid selling products.

Great Brands Aren’t Just for the Big Guys

Author of bestselling book “What Great Brands Do” Denise Lee Yohn introduces the Minimum Viable Brand framework to leaders of start-ups and small businesses at Entrepreneur Magazine’s Ready to Launch Event.

Great Brands Sweat the Small Stuff

In this corporate keynote presentation, Denise speaks about how great brands sweat the small stuff. Great brands know that every interaction with a customer is an opportunity to enhance their brand image or to detract from it — and every touchpoint matters.

TED Talk by Denise Lee Yohn

Denise Lee Yohn speaks at a TEDxSanDiego Salon about a new movement in corporate social responsibility. Great brands create shared value for all their stakeholders, so they never have to ‘give back.’

Great Brands Start Inside

An excerpt of Denise’s keynote presentation to over 800 leaders at Catalyst 2013.  Previewing her book What Great Brands Do (Jossey-Bass, 2014), she explained that great brands start inside. They start brand-building by developing a strong corporate culture.

Great Brands Never Have to “Give Back”

An excerpt of Denise’s keynote presentation to over 800 leaders at Catalyst 2013.  Previewing her book What Great Brands Do (Jossey-Bass, 2014), she explained that great brands never have to “give back.” Instead, they create shared value for all of their stakeholders.

Craft a Compelling Brand Positioning — Webinar Excerpt

An excerpt from the webinar: How To Craft a Clear and Compelling Brand Position.  Brand-building expert, speaker, and writer Denise Lee Yohn shows how to develop a competitive brand positioning that ensures a sustained advantage.

What Great Brands Do

Brand-building expert, speaker, and writer Denise Lee Yohn speaks at The Gathering (by The Cult Collective) about what great brands do. Great brands have elevated brand-building from a niche marketing function to the core driver of their business — and that is what has turned them into industry icons.