Speeches & Presentations
A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
Great Brands Never Have to “Give Back”
Re-thinking Corporate Social Responsibility
An excerpt from Denise’s Fast Casual Executive Summit 2012 keynote. She explained how progressive companies are replacing “giving back” with creating shared value for all of their stakeholders.
Align and Integrate Your Customer Experiences
An excerpt from Denise’s presentation at Texas A&M University’s The Retailing Summit. She showed leaders in the retail industry how to crack the customer experience code and build stronger brands.
Business Reset Keynote
An introduction to “Brand-as-Business: How Companies Drive Business Growth by Operationalizing Their Brands.” This is an in-depth, interactive workshop that teaches you how to transform brand-building from a costly, discrete, and subjective activity into the most integral way of managing and growing your business.
Keynote Speaker on Brand-Building: Denise Lee Yohn
Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. She is the author of the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January 2014.)
Webinar: Build a Breakthrough Brand with a Clear Competitive Positioning
In this webinar, brand expert Denise Lee Yohn shows you how to craft a competitive brand positioning. A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more.