A sample of prior speaking engagements.

Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.

Great Brands Start Inside

An excerpt of Denise’s keynote presentation to over 800 leaders at Catalyst 2013.  Previewing her book What Great Brands Do (Jossey-Bass, 2014), she explained that great brands start inside. They start brand-building by developing a strong corporate culture.

Great Brands Never Have to “Give Back”

An excerpt of Denise’s keynote presentation to over 800 leaders at Catalyst 2013.  Previewing her book What Great Brands Do (Jossey-Bass, 2014), she explained that great brands never have to “give back.” Instead, they create shared value for all of their stakeholders.

Re-thinking Corporate Social Responsibility

An excerpt from Denise’s Fast Casual Executive Summit 2012 keynote. She explained how progressive companies are replacing “giving back” with creating shared value for all of their stakeholders.

Align and Integrate Your Customer Experiences

An excerpt from Denise’s presentation at Texas A&M University’s The Retailing Summit.  She showed leaders in the retail industry how to crack the customer experience code and build stronger brands.

Brand-as-Business Webinar Preview

A preview of “Beyond Marketing: Operationalize Your Brand to Grow Your Business” — a webinar or in-person session that inspires and instructs leaders on the most critical way to manage and grow a business.

Differentiate Your Way to Success Workshop

A preview of a workshop or webinar for business leaders who want to learn how to strengthen their competitive advantage. The program shows why differentiation is important, how to differentiate, and how to develop and use a competitive brand positioning.

Business Reset Keynote

An introduction to my keynote presentation in which Denise shows business leaders how to use their brands to take their competitive advantage to the next level and drive profitable growth, aligning stakeholders and re-engaging employees in the delivery of positive, memorable customer experiences.

Brand-as-Business Workshop

An introduction to “Brand-as-Business: How Companies Drive Business Growth by Operationalizing Their Brands.”  This is an in-depth, interactive workshop that teaches you how to transform brand-building from a costly, discrete, and subjective activity into the most integral way of managing and growing your business.

Keynote Speaker on Brand-Building: Denise Lee Yohn

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. She is the author of the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January 2014.)

Webinar: Build a Breakthrough Brand with a Clear Competitive Positioning

In this webinar, brand expert Denise Lee Yohn shows you how to craft a competitive brand positioning. A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more.

Featured on the Biznology blog and sponsored by BarnRaisers, MENG, and Unison.