A sample of prior speaking engagements.

Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.

Denise Lee Yohn Keynote Speaker 2018

Brand leadership expert Denise Lee Yohn is an in-demand keynote speaker on workplace culture, customer experience, and competitive positioning.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Achieve Brand Leadership: Keynote Speaker Denise Lee Yohn

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

TED Talk by Denise Lee Yohn

Denise Lee Yohn speaks at a TEDxSanDiego Salon about a new movement in corporate social responsibility. Great brands create shared value for all their stakeholders, so they never have to ‘give back.’

The FUSION Formula: Brand + Culture = Results — Part 1 of 3

Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.  This is Part 1 of a 3-part series of sneak previews of Denise’s presentation.

The FUSION Formula: Fusion Action Plan — Part 2 of 3

Denise Lee Yohn takes you through the 5 steps to achieve brand-culture fusion so you can develop an action plan that will transform your leadership, your culture, and your entire organization.  This is Part 2 of a 3-part series of sneak previews of Denise’s presentation.

The FUSION Formula: Results — Part 3 of 3

Denise Lee Yohn explains how brand-culture fusion helps all organizations of all type and size. When you align and integrate your brand and culture, you future-proof your business, increase your competitive advantage, and improve your business results. This is Part 3 of a 3-part series of sneak previews of Denise’s presentation.

Your Brand Is Not Your Logo

Brand expert Denise Lee Yohn explains your brand isn’t your logo — your brand is what you do and how you do it. From this video of Denise speaking at the 2016 Business Kickoff for First American Equipment Finance, learn why “branding” is a problematic term and why “brand-building” is a powerful business undertaking.

Great Salespeople Build Great Brands

Brand leadership expert Denise Lee Yohn inspires and teaches emerging IT sales leaders at the Women of the Channel conference how to build a great brand.

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

Restaurant and retail consultant Denise Lee Yohn speaks at the Horizons Conference for Steritech about the power of customer experience. Learn how your customer experience can be your most powerful marketing.