Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

brand experience brief: rh (Restoration Hardware)

Restoration Hardware is undergoing a repositioning to a full-scale luxury lifestyle brand. The Boston RH Design Gallery shows how to successfully execute a brand repositioning.

brand experience brief: SamplingLab

SamplingLab is a store where you can try free samples of products and give your feedback to the companies that make them.

brand experience brief: San Diego Public Library

The new San Diego Public Library is the result of a 30-year, $185 million project designed to produce a community hub and a new cultural destination.

brand experience brief: Sharp Healthcare All-Staff Assembly

The Sharp Healthcare All-Staff Assembly provides a compelling example of how to engage, educate, and emotionally connect your workforce with your brand.

brand experience brief: Shophouse Kitchen

What happens when the company behind Chipotle Mexican Grill decides to go Asian?  Shophouse Kitchen.

brand experience brief: Sport Chalet

The concept and design of the Sport Chalet flagship at Fig@7th in downtown Los Angeles is compelling but the execution on the brand positioning “The Experts” fall short due to a lack of service, curated experience, and expert content.

brand experience brief: Steak ‘n Shake Signature

Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake.  With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados.  Check out my take on whether or not they’ve succeeded.

brand experience brief: Superchix

SuperChix, a new test fast food restaurant concept from Yum Brands, serves up what might be the best chicken sandwich on the market today — and an extraordinary customer experience too.

brand experience brief: Sweetgreen

sweetgreen, a 30-unit salad quick serve restaurant concept, is a great brand in the making because the customer experience brings the company mission and values to life.