Brand Experience Briefs
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
brand experience brief: Fresh 2 Order
Fresh 2 Order is a fast casual restaurant concept that seems to have a good thing going but lacks design excellence and coherence.
brand experience brief: Walgreens Chicago Flagship
Walgreens is trying to “transform from a traditional drugstore to a retail health and daily living destination,” according to Joe Magnacca, the company’s president of daily living products and solutions. Its flagship stores showcase its new approach. Here’s my audit of the new Walgreens store in downtown Chicago.
brand experience brief: Gap Redesign
In “A Humbled Gap Tries a Fresh Coat of Pep,” New York Times journalist Stephanie Clifford reports on the venerable retail chain’s efforts to revitalize its brand. Key to the company’s strategy is a new store design, with the first iteration recently unveiled at the Grove center in Los Angeles. Check out my video comparing that store redesign to an “old” Gap and learn how the changes are good, but more clarity, creativity, and cohesiveness are needed.
brand experience brief: Uniqlo
Fast fashion retailer Uniqlo is on a roll. I visited the company’s Herald Square location, one of three stores it has in New York City. Here’s what I thought of the brand experience there.
brand experience brief: Steak ‘n Shake Signature
Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake. With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados. Check out my take on whether or not they’ve succeeded.
brand experience brief: The Habit Burger Grill
The Habit Burger Grill is one of the many “better burger” chains generating a lot of buzz these days. Although its charburgers do taste good, the company needs to work harder to differentiate the brand from all the other options. Here’s why.