Brand Experience Briefs
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
brand experience brief: Jason’s Deli
A look at Jason’s Deli, a fast casual restaurant chain that can be summed up in one word: BIG.
brand experience brief: Keep A Breast Foundation Pop Up Shop
If you don’t operate out of a retail space, you may wonder how you can bring your brand to life and engage your target community. The pop up shop from Keep A Breast Foundation provides an excellent model for how to create a memorable, motivating brand experience.
brand experience brief: Lexus Centre
Lots of companies talk about wanting to create “lifestyle brands,” but here’s an audit of a concept that actually does it. The Centre at Lexus Escondido is more than a car dealership — it’s a brand experience that includes a restaurant, lounge, concert venue, business center — oh, and a place where you can buy cars.
brand experience brief: Liberty Public Market
Denise Lee Yohn takes you inside one of the newest food hall, Liberty Public Market in San Diego, and examines the trends that have made food halls and public markets so popular.