Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

brand experience brief: LEGO

It’s always interesting to see how product companies create retail experiences for their brands.  That’s why I’m eager to share my download on the LEGO store.  It’s a solid experience for the LEGO brand, but they missed some opportunities to make it even more engaging.

brand experience brief: Fresh 2 Order

Fresh 2 Order is a fast casual restaurant concept that seems to have a good thing going but lacks design excellence and coherence.

brand experience brief: Walgreens Chicago Flagship

Walgreens is trying to “transform from a traditional drugstore to a retail health and daily living destination,” according to Joe Magnacca, the company’s president of daily living products and solutions.  Its flagship stores showcase its new approach.  Here’s my audit of the new Walgreens store in downtown Chicago.

brand experience brief: Gap Redesign

In “A Humbled Gap Tries a Fresh Coat of Pep,” New York Times journalist Stephanie Clifford reports on the venerable retail chain’s efforts to revitalize its brand.  Key to the company’s strategy is a new store design, with the first iteration recently unveiled at the Grove center in Los Angeles.  Check out my video comparing that store redesign to an “old” Gap and learn how the changes are good, but more clarity, creativity, and cohesiveness are needed.

brand experience brief: Zinburger Wine & Burger Bar

Most people think of pairing burgers with beers, but Fox Restaurant Group’s Zinburger is actually a burger and wine bar.

brand experience brief: Uniqlo

Fast fashion retailer Uniqlo is on a roll.  I visited the company’s Herald Square location, one of three stores it has in New York City.  Here’s what I thought of the brand experience there.

brand experience brief: Steak ‘n Shake Signature

Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake.  With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados.  Check out my take on whether or not they’ve succeeded.

brand experience brief: Pie-o-logy

Pie-o-logy, a new pizzeria concept inspired by Chipotle, delivers a remarkable brand experience — check out my video audit of the Fullerton, CA, restaurant.

brand experience brief: The Habit Burger Grill

The Habit Burger Grill is one of the many “better burger” chains generating a lot of buzz these days. Although its charburgers do taste good, the company needs to work harder to differentiate the brand from all the other options.  Here’s why.

brand experience brief: Therapie Boutique Retail Fashion Truck

Retail fashion trucks are starting to hit the road in most major metro areas.  Here’s a look inside one of these hot innovations, Therapie Boutique.