Brand Experience Briefs
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
brand experience brief: Pei Wei Asian Market
Many fast-casual restaurant start-ups are trying to copy Chipotle, so it’s refreshing to experience one that does things it’s own way. Pei Wei Asian Market, the newest concept from P.F. Chang’s China Bistro, offers a cool environment, innovative menu items, and affordable prices. Check out this brief on the brand experience that’s not like Chipotle.
brand experience brief: PIRCH
PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, even if you sell seemingly mundane items like dishwashers and backsplashes.
brand experience brief: Protein Bar
Everyone, it seems, is trying to figure out the healthy fast casual business. From LYFE Kitchen in California to Energy Kitchen in New York, there are dozens of budding concepts attempting to make it big by tapping into consumers’ desire for food that’s fast and good. How is Protein Bar in Chicago faring? Check out this video briefing:
brand experience brief: rh (Restoration Hardware)
Restoration Hardware is undergoing a repositioning to a full-scale luxury lifestyle brand. The Boston RH Design Gallery shows how to successfully execute a brand repositioning.
brand experience brief: San Diego Public Library
The new San Diego Public Library is the result of a 30-year, $185 million project designed to produce a community hub and a new cultural destination.
brand experience brief: Steak ‘n Shake Signature
Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake. With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados. Check out my take on whether or not they’ve succeeded.