Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

brand experience brief: Jason’s Deli

A look at Jason’s Deli, a fast casual restaurant chain that can be summed up in one word:  BIG.

brand experience brief: Keep A Breast Foundation Pop Up Shop

If you don’t operate out of a retail space, you may wonder how you can bring your brand to life and engage your target community.   The pop up shop from Keep A Breast Foundation provides an excellent model for how to create a memorable,  motivating brand experience.

brand experience brief: LEGO

It’s always interesting to see how product companies create retail experiences for their brands.  That’s why I’m eager to share my download on the LEGO store.  It’s a solid experience for the LEGO brand, but they missed some opportunities to make it even more engaging.

brand experience brief: Lexus Centre

Lots of companies talk about wanting to create “lifestyle brands,” but here’s an audit of a concept that actually does it.  The Centre at Lexus Escondido is more than a car dealership — it’s a brand experience that includes a restaurant, lounge, concert venue, business center — oh, and a place where you can buy cars.

brand experience brief: Liberty Public Market

Denise Lee Yohn takes you inside one of the newest food hall, Liberty Public Market in San Diego, and examines the trends that have made food halls and public markets so popular.

brand experience brief: LYFE Kitchen

LYFE Kitchen is a new restaurant concept started by a former McDonald’s executive who developed a conscience about good-for-you food.  Here’s my take on the experience and growth plans.

brand experience brief: Nike and New Balance

The New Balance and Nike stores across the street from each other in New York City’s Flatiron district deliver unique brand experiences in their own way.

brand experience brief: patagonia’s tin shed

insights and photos from Patagonia’s new retail concept, Tin Shed, by Denise Lee Yohn. The head of retail marketing at Patagonia, Vickie Achee calls Tin Shed “a grand experiment” for the company.

brand experience brief: Pei Wei Asian Market

Many fast-casual restaurant start-ups are trying to copy Chipotle, so it’s refreshing to experience one that does things it’s own way.  Pei Wei Asian Market, the newest concept from P.F. Chang’s China Bistro, offers a cool environment, innovative menu items, and affordable prices.  Check out this brief on the brand experience that’s not like Chipotle.