Brand Experience Briefs
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
brand experience brief: Lexus Centre
Lots of companies talk about wanting to create “lifestyle brands,” but here’s an audit of a concept that actually does it. The Centre at Lexus Escondido is more than a car dealership — it’s a brand experience that includes a restaurant, lounge, concert venue, business center — oh, and a place where you can buy cars.
brand experience brief: Pei Wei Asian Market
Many fast-casual restaurant start-ups are trying to copy Chipotle, so it’s refreshing to experience one that does things it’s own way. Pei Wei Asian Market, the newest concept from P.F. Chang’s China Bistro, offers a cool environment, innovative menu items, and affordable prices. Check out this brief on the brand experience that’s not like Chipotle.
brand experience brief: PIRCH
PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, even if you sell seemingly mundane items like dishwashers and backsplashes.