Brand Experience Briefs
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
brand experience brief: CityTarget
Target is experimenting with a new store format, CityTarget. The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city. Check out all that’s great — and a couple of things that aren’t — about the CityTarget in downtown Chicago in this video briefing:
brand experience brief: Costco
You might think you know Costco but Denise Lee Yohn shows you the unique customer strategy behind its popularity.
brand experience brief: Fresh 2 Order
Fresh 2 Order is a fast casual restaurant concept that seems to have a good thing going but lacks design excellence and coherence.
brand experience brief: Gap Redesign
In “A Humbled Gap Tries a Fresh Coat of Pep,” New York Times journalist Stephanie Clifford reports on the venerable retail chain’s efforts to revitalize its brand. Key to the company’s strategy is a new store design, with the first iteration recently unveiled at the Grove center in Los Angeles. Check out my video comparing that store redesign to an “old” Gap and learn how the changes are good, but more clarity, creativity, and cohesiveness are needed.