tiffany vandemark on chobani fit
At a recent tradeshow I ran across something quite interesting. Chobani, the makers of the popular Greek-style yogurt, has launched Chobani Fit.
Chobani Fit is an innovative fitness program that combines encouraging “Fun In Training” with educating consumers on the brand’s place in a healthy lifestyle. I’ve invited Chobani’s Director of Wellness Initiatives, Tiffany Vandemark, to tell us all about the program.
Take a listen and learn:
- how a CPG company can utilize a lifestyle positioning to engage consumers
- how to use influencers to reach your target
- how a healthy brand positioning can also be a fun one