In the ongoing war that wages between retailers and manufacturers, manufacturers often threaten to abandon (or at least de-emphasize) the existing channel and open their own direct business. Liz Claiborne, the mid-tier womens fashion label, […]
Zara
10.15.08
we’re just like you — not
My critique of Lucky Jeans‘ “Lucky Few” campaign was published in this week’s Brandweek. For those of you who didn’t see it, here goes: For decades, fashion advertising seems to have followed a formula […]