brand-as-business bit:   Business is defined by tensions:  manage costs vs. maximize sales, acquire new customers vs. serve existing ones, grow organically vs. acquire — and pursue innovation vs. optimize core execution.   Of course, none of these are really either/or’s — they are both/and’s.  But achieving the right balance between innovation and core execution can be […]

(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty. Here’s the last of this week’s series on key learnings from the conference.)  brand-as-business bit: “keep calm and carry on” “we’re just selling roast beef” “transitions feel personal, but they’re not” These are some of […]

(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.)  brand-as-business bit: It seemed like Robert Wolcott, Co-Founder and Executive Director of the Kellogg Innovation Network and Senior Lecturer at […]

(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.) brand-as-business bit: “Hybridity” was the subject of a talk by Dev Patnaik, CEO of Jump Associates, a consulting firm focused […]

(Last week’s Women’s Foodservice Forum Executive Summit featured execellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.) brand-as-business bit: Kellogg Associate Professor Tanya Menon taught us how to get people motivated about the things we want to […]

08.06.12

Why How Matters

(Three hundred industry leaders gathered at the Women’s Foodservice Forum Executive Summit last week in Phoenix.  The conference featured educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  The caliber of the presentations was so high, I wanted to pass along some of the key learnings.  So beginning today and for […]