** Thanks to everyone who participated in this giveaway. The offer is now closed, but you can still get free chapters from both of my books by subscribing to my exclusive newsletter. ** Folks, at the risk of seeming overly promotional, I would like to share with you a special offer: This week only, you can get my new […]
This post wraps up the series of posters from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest — Great Brands Do “Brand As Business.” This brand-as-business management approach is ultimately what distinguishes great brands from merely good ones. […]
Rolling right along in the series of posters of brand-building principles from my new book, What Great Brands Do, we have: Great brands don’t chase customers; they attract people to them. Great brands know that if you stand for something clearly, some people will love you and some will hate you, but the ones that love you will […]
Upon brainstorming business plan ideas, have you ever thought that following a trend is the surest path to success? Maybe you’ve thought “if only we could just tap into the healthy eating trend…” or “everyone now uses their mobile device to do everything so we better have a mobile offering so we can take advantage […]
Yep, you read that right. Great brands actually avoid selling products. Great brands know that people make purchase decisions based on how products make them feel or the identities products help them experience or express — so they seek to create emotional connections with people and use product features as mere support for that emotional […]
Wow! What a week it’s been and it’s only Wednesday! The official launch of my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, is underway and that means lots of great resources for you to learn about what great brands do and how to build a brand […]