Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand-as-business bites™. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also included some […]
Rich Thomaselli from Advertising Age called me recently for some comments for an article he was writing, “If Consumer Is Your Agency, It’s Time for a Review.” The piece turned out to be a great analysis of how the use of John Q. Public to develop ads has “jumped the shark” (as Rich refers to […]
Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year. The only brief to the aspiring ad-makers: the commercial must include ants (a recurring theme for the brand’s Chinese New […]