brand-as-business bit:  Last week, my guest post “Once Upon a Company” ran on upMover, the blog of UpMo, an employee-centric career management company.  I wrote about the power of storytelling to engage employees.  I realize that some business leaders may want to leverage internal storytelling but may not know how to do so.  Here are a […]

brand-as-business bit:  The folks at UpMo, an employee-centric career management company, asked me to contribute to their blog, the upMover.   I thought it was the perfect opportunity to share about something I’ve been thinking about for awhile now:  the power of storytelling to engage employees. Companies often use advertising and social media to share rich […]