At a talk I gave a couple of weeks ago, I explained that companies could connect more emotionally, and more meaningfully, with customers if they constantly addressed the question, “what business are we really in?” The question, first raised by Theodore Levitt a former professor at the Harvard Business School, is one of the most […]
“To Survive, the Fitness Industry Must Rethink Fitness” is a piece Club Industry, the magazine for fitness business professionals, asked me to write. […]
I just finished listening to Chris Anderson’s latest book, Free, and I was particularly fascinated by the portion which discussed the changes in music distribution in China. I’ve been thinking a lot about how the book publishing business is experiencing some dramatic challenges and I believe there may be some important takeaways for book publishers […]
Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles. […]