“Thank you” — two simple words that we probably don’t say often enough — and hear even less frequently — at least, not sincerely. And yet, gratitude may be the most important posture to adopt when relating to others. The folks over at Bulldog Drummond have curated a selection of essays on the theme “Gratitude […]
brand-as-business bit: My latest Brand New Perspectives column in QSR Magazine answers a QSR operator’s question about keeping customers coming back. The piece outlines my thoughts on increasing purchase frequency — an objective of practically every marketer — I would be remiss if I didn’t mention the effectiveness of a heart-felt ‘thank you.’ Said with […]
I’m taking a break from the series on brand value creation for a post on a topic I’ve been reading a lot about lately — saying “thank you.” […]