My content this past month has sparked quite a few reactions and conversations.  Here’s a roundup of the most popular pieces: how to build a breakthrough brand – The launch of a FREE 10-session series on the steps in the brand development process – each video is less than 4 minutes and comes with a downloadable […]

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brand-as-business bit:  In response to a recent post on strategy, Dr. Marco de Haas CEO of S-ray Diagnostics and professor at Erasmus University Rotterdam shared with me a tool that he has developed to facilitate organizational alignment around strategy.  The diagnostic tool, S-ray Alignment Scan, visually maps and objectively quantifies which organizational units are aligned and […]

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(This is the second in a two-part blog exchange between Shawn Parr and me.  Shawn is one of my favorite people and partners in crime, er, I mean client engagements.   A recent client experience led us to debate where strategy and execution connect and so I kicked things off with “Execution IS Strategy” on Shawn’s […]

(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.)  brand-as-business bit: It seemed like Robert Wolcott, Co-Founder and Executive Director of the Kellogg Innovation Network and Senior Lecturer at […]

(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.) brand-as-business bit: “Hybridity” was the subject of a talk by Dev Patnaik, CEO of Jump Associates, a consulting firm focused […]

(Three hundred industry leaders gathered at the Women’s Foodservice Forum Executive Summit last week in Phoenix.  The conference featured educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  The caliber of the presentations was so high, I wanted to pass along some of the key learnings.  So beginning today and for […]

brand-as-business bit:  Hindsight is 20/20. Nowhere is this more apparent than in the history books of failed brands.  Julian Day, RadioShack’s former Chairman-CEO, probably has a few regrets.  Although Day has been out of RadioShack’s hot seat for a year, his leadership marked the beginning of the brand’s demise. With Best Buy fighting for its […]