– the book: Power Branding: Leveraging the Success of the World’s Best Brands – the brain: Steve McKee, president of integrated marketing firm McKee Wallwork & Company and a popular marketing columnist for Businessweek.com. Steve’s first book When Growth Stalls, was a terrific manual on how businesses get stuck and how they can get unstuck. Now he’s written […]
There are about several blogs about brands and businesses that I make a point to read regularly. Here are some of my favorite posts from 2012: Blogposts Worth Reading (12.12 Edition) by Denise Lee Yohn from Denise Lee Yohn, Inc. Thanks to the writers of these and many other pieces that have inspired, provoked, tickled, […]
Steve McKee has started a great project, Find Your Nerve, “a grassroots effort to help get the economy moving again.” Each business day of the fourth quarter features a post from someone about jumpstarting the recovery. Today was my day: please check out “A Leap of Faith.” Also I thought you might want to see […]
Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off. […]