Southwest brand strategy Archives

05.19.14

Southwest Airlines Shows How to Grow

There was a lot to celebrate at Southwest Airlines’ annual shareholders’ meeting last week. The company was riding high after reporting net income in Q1 2014 doubled to $152 million and passenger revenue per available seat mile, a key performance metric for the airline industry, rose 3.5%. . […]

02.06.14

Great Brands Ignore Trends

Upon brainstorming business plan ideas, have you ever thought that following a trend is the surest path to success? Maybe you’ve thought “if only we could just tap into the healthy eating trend…” or “everyone now uses their mobile device to do everything so we better have a mobile offering so we can take advantage […]