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I never tire of hearing Guy Kawasaki speak, so his recent address at the NRF’s INNOVATE 2011 Conference was a delight to attend. He demonstrated a spirit of service and humility as he offered the audience the option of hearing a couple different presentations — and then indulged our urgings and delivered both of them […]

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After hearing Forrester analyst Diane Clarkson talk on “Customer Service Is the New Social Marketing” at eTail last month, I just had to ask her to share her insights here. Diane’s work at Forrester focuses on online customer service and she’s become convinced “social media and customer service are no longer flirting — they are getting […]

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The Founder and CEO of Brand Value Advisors, Mike Kelly, joins me to talk about what’s hot, what’s not, and why in the restaurant industry. Mike should know.  Brand Value Advisors is a marketing and branding advisory firm which private equity and VC investors call upon to provide brand strategy, brand valuation, and sales and […]

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Andy Beal, an internet marketing consultant, award-winning blogger, professional speaker, and co-author of the critically-acclaimed book Radically Transparent: Monitoring & Managing Reputations Online, was kind enough to share a few moments with me earlier this week.  Our talk covers topics like: how the social web is changing search the difference between brand and online reputation […]

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Right before the holidays, MarketingSherpa released its “2010 Social Media Marketing Benchmark Report.”  The report indicated that “improving brand or product reputation” and “increasing brand or product awareness” did not rank highly in the list of social media objectives targeted and measured by U.S. marketers.  This confirms my own findings that companies are overlooking the […]

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Happy New Year! I hope you had a great holiday and you are as excited as I am about kicking off 2010! After the long hard haul of 2009, I’m eager to see business get off to a fresh start this year. It’s impossible to know exactly what the New Year will bring, but I’m […]

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The following is a guest post from Dan Phillips, the co-founder of Skybend, a design and brand company focused on helping businesses navigate the gauntlet of electronic media. A classically trained artist turned graphics designer turned entrepreneur, Dan brings his unique perspective to branding efforts for businesses around the country. Contact Dan through his website […]