With all the buzz about the potential ban in New York City of large soda sales, I thought it would be worth revisiting what “healthy food” really means. Awhile back, Smartblog on Food and Beverage featured a piece of mine in which I outline the range of opportunities for restaurants to improve the health — […]
SmartBlog on Restaurants
02.11.12
so you want to try a new concept?
brand-as-business bit: SmartBlog on Restaurants just published a piece of mine, “So You Want to Try a New Concept?” In it, I layout the considerations in designing a test that will ensure you get the most learning and value out of it – including: carefully evaluating your options before jumping to the most obvious selecting […]