In the two years that have passed since I released my e-book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, the retail customer experience has gotten even more important — and more competitive. The “Amazon effect” has raised everyone’s expectations about how convenient shopping should be. And nearly all companies now expect to compete […]
retail core values
Brand-as-Business Briefs™ are periodic emailed briefings for learning how companies operationalize their brands to grow their businesses.
To be added to this exclusive list of CEOs, CMOs, and business leaders, and to receive a free chapter from each of Denise’s books — What Great Brands Do and Extraordinary Experiences — please sign-up using the form below.