Brand-Architecture-Strategy

Today’s post concludes a four-part series, A Brand Strategy for the Republican Party — and Your Business Too.  After reviewing in Part One the problem with the way both parties’ brands are currently being used and introducing in Part Two the concept of a “driver brand,” Part Three: A Third Way — Political Parties As Endorser […]

thumbs-up-sml

We’re in the midst of a four-part series, A Brand Strategy for the Republican Party — and Your Business Too.  (Once again, I want to be clear that this series is not intended to promote my political views; rather I am trying to advance the conversation about the role of brands.)  Part One: The Problem […]

Driver-Race-Car

Yesterday’s post kicked off a four-part series, A Brand Strategy for the Republican Party — and Your Business Too.  As noted yesterday, this is a business post, not a political one.  Part One:  The Problem with Separating Brand from Product, talked about Rand Paul’s declaration during last year’s midterm elections, “The Republican Party brand sucks,” and how candidates […]