Facebook’s rebrand to Meta an ill-timed moved – but not for the reason you might think. Critics say the company is trying to create a distraction from the recent criticism waged against it, but the bigger problem is that Facebook is re-branding before its vision is a reality. “Meta” refers to the metaverse, which, CEO […]
While Microsoft’s new Windows 8 has received an unexpected share of positive press, many skeptics aren’t convinced that the new operating system has been designed or is being launched properly. Of all the criticisms leveraged against Windows 8, the one that resonates most strongly with me was a comment in a recent Bloomberg Businessweek piece: […]
Welcome to the last two videos in the series, “How to Build a Breakthrough Brand” – these 10 short sessions provide the tools and instruction you need to build a brand that breaks through the clutter and competition and helps build valuable relationships with your customers. […]
If you want a powerful, valuable, brand-building strategy, you’ve come to the right place. We’re more than halfway through the video series, “How to Build a Breakthrough Brand.” So far, in this 10-session series on the steps in the brand development process, we’ve covered: […]
Here are the latest installments in the FREE video series “How to Build a Breakthrough Brand” — teaching you how to build a brand that’s relevant, differentiated, and powerful. […]
“How to Clarify Your Brand Essence” and “How to Position Your Brand” are the newest videos in the “How to Build a Breakthrough Brand” series. […]
Welcome to the new video series, “How to Build a Breakthrough Brand.” These 10 short sessions – each comprised of a 3-4 minute video and downloadable worksheet — are designed to introduce you to the fundamentals of brand-building. […]
Today is the kick-off of my new video series, “How to Build a Breakthrough Brand.” In 10 sessions, you’ll learn the fundamentals of brand-building — from assessing your current brand performance to developing a new brand platform to engaging your stakeholders in delivering your brand. […]