V3

  From What Great Brands Do:  Simply put, your brand is what your company does and how you do it.  Your brand is not what you say you are — it’s what you do. […]

V4

Here are the first in a new series of posters intended to inspire fresh thinking about brands and brand-building.  Each poster features a quote from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.  I’ll release these regularly here and on #WGBD, the virtual collage of […]