brand-as-business bit:  “Brand Relevance and Evolution.  It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies.  Your brand is everything.  It’s who you are, what you do, what you stand for, and why you matter.  Nothing could be more essential.”  This promo blurb is what drew me to […]

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Change, like sh*t, happens – but unlike its inevitable parallel, change doesn’t have to be messy and unpleasant.  In fact, I recently heard Joni Doolin of People Report/Black Box Intelligence make an important distinction that clarified the upside of change:  change is passive, but transformation presents an opportunity for you to play an active role […]

Last week, I had the pleasure of hearing Walter Robb, Co-CEO, Whole Foods speak about purpose, values, and culture, and brand relevance and evolution, at the UCLA Extension Restaurant Conference.  Here are some of the thoughts he shared: Whole Foods for Thought by Denise Lee Yohn from Denise Lee Yohn, Inc. related: Brand Experience Brief (video):  Whole […]

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You know that show, “How to Succeed in Business without Really Trying?”  Well last week I had the pleasure of hearing Bob Goff speak and his talk could have been entitled, “How to Succeed in Business BY Really Trying.”  His message was about moving beyond thinking about things and doing them. […]

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Culture is quite the hot topic in business these days.  The adage “Culture eats strategy for lunch” has been acknowledged for ages, but it seems the importance of culture is being emphasized now more than ever. […]

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What a day!  The World Business Forum featured phenomenal speakers and drew over 4,000 attendees from 60+ countries.  I’m so honored to have been invited to attend as a guest blogger. I tweeted the best bits from today as they rolled off the speakers’ tongues and will be doing the same tomorrow morning (follow me: […]